With Chromebooks, The Microsoft Squeeze Is Finally Happening
By NPD’s tallies, Chromebooks accounted for 21% of all U.S. commercial notebook sales in 2013 through November, and 10% of all computers and tablets. Both shares were up massively from 2012; last year, Chromebooks accounted for an almost-invisible two-tenths of one percent of all computer and tablet sales.
Stephen Baker of NPD pointed out what others had said previously: Chromebooks have capitalized on Microsoft’s stumble with Windows 8. “Tepid Windows PC sales allowed brands with a focus on alternative form factors or operating systems, like Apple and Samsung, to capture significant share of a market traditionally dominated by Windows devices,” Baker said in a Monday statement.
Part of the attraction of Chromebooks is their low prices: The systems forgo high-resolution displays, rely on inexpensive graphics chipsets, include paltry amounts of RAM — often just 2GB — and get by with little local storage. And their operating system, Chrome OS, doesn’t cost computer makers a dime.
Even more remarkable: two Chromebooks, one by Samsung and one by Acer, are the two best-selling laptops on all of Amazon (and a second Acer model is #5).
It perhaps took a bit longer than originally anticipated, but The Microsoft Squeeze is now being fully applied.
The 21% counts all the chromebooks that have been SHIPPED not sold.